A Comparative Study of Starbucks and Luckin Coffee’s Market in China

Due to the rising popularity of coffee drinks in China’s market, two brands, Starbucks and Luckin Coffee, gradually appear people’s daily life. Both brands have provided similar products but different services targeted customer groups, thereby differentiating their positions market. Since is becoming one most popular nowadays, many people are concerned about competitiveness these further development This research focuses on strategies used enlarge groups differentiate themselves from other as well feedback services. The suggests that, has more recognition brand compared both succeeded offering good-taste products. According survey, received negative its price taste new products, while Coffee environment.